User profiles for "author:Mala Srivastava"
Mala SrivastavaIIM kashipur Verified email at iimkashipur.ac.in Cited by 2489 |
Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India
R Thakur, M Srivastava - Internet Research, 2014 - emerald.com
Purpose The purpose of this paper is to accomplish two objectives–to test the functional
relationship between adoption readiness (AR), perceived risk (PR) and usage intention for …
relationship between adoption readiness (AR), perceived risk (PR) and usage intention for …
Exploring the link between customer experience–loyalty–consumer spend
M Srivastava, D Kaul - Journal of Retailing and Consumer Services, 2016 - Elsevier
Customer experience has drawn significant interest in recent times from both academicians
as well as practitioners. There is growing understanding in literature that attitudes are …
as well as practitioners. There is growing understanding in literature that attitudes are …
Social interaction, convenience and customer satisfaction: The mediating effect of customer experience
M Srivastava, D Kaul - Journal of retailing and consumer services, 2014 - Elsevier
The present study is an effort to investigate the impact of both convenience and social
interaction on customer satisfaction and the mediating role of customer experience. A …
interaction on customer satisfaction and the mediating role of customer experience. A …
Attitudinal factors, financial literacy, and stock market participation
S Sivaramakrishnan, M Srivastava… - International journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to study the influence of factors such as financial
literacy on a consumer's investment decisions, particularly in the stock market. Based on two …
literacy on a consumer's investment decisions, particularly in the stock market. Based on two …
A study on the impact of consumer risk perception and innovativeness on online shopping in India
R Thakur, M Srivastava - International Journal of Retail & Distribution …, 2015 - emerald.com
Purpose–The purpose of this paper is to develop and empirically test a conceptual model to
establish how consumer innovativeness can be used as a variable to positively influence …
establish how consumer innovativeness can be used as a variable to positively influence …
Customer usage intention of mobile commerce in India: an empirical study
R Thakur, M Srivastava - Journal of Indian Business Research, 2013 - emerald.com
Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile
coupons, purchasing of goods and services using mobile phones. Considering mobile …
coupons, purchasing of goods and services using mobile phones. Considering mobile …
Amniotic fluid stem cells: a new era in regenerative medicine
M Srivastava, N Ahlawat, A Srivastava - The Journal of Obstetrics and …, 2018 - Springer
Regenerative medicine has become an emerging field which focuses on repair,
replacement or regeneration of cells, tissues and the entire organs. The regeneration may …
replacement or regeneration of cells, tissues and the entire organs. The regeneration may …
Interstitial and cornual ectopic pregnancy: conservative surgical and medical management
M Dagar, M Srivastava, I Ganguli, P Bhardwaj… - The Journal of Obstetrics …, 2018 - Springer
Background Interstitial and cornual ectopic pregnancy is rare, accounting for 2–4% of
ectopic pregnancies and remains the most difficult type of ectopic pregnancy to diagnose …
ectopic pregnancies and remains the most difficult type of ectopic pregnancy to diagnose …
Brand image formation as a function of involvement and familiarity
M Srivastava, RM Kamdar - Paradigm, 2009 - journals.sagepub.com
Brand image refers to consumer perceptions and encompasses a set of beliefs that
consumers have about the brand. From the consumer's perspective, a brand provides a …
consumers have about the brand. From the consumer's perspective, a brand provides a …
Impact of service failure attributions on dissatisfaction: Revisiting attribution theory
M Srivastava, A Gosain - Journal of Management Research, 2020 - indianjournals.com
This study investigates the impact of service failure attributions on customer satisfaction in
retail banking. This was done using a 2× 2× 2 between-subjects experimental design. The …
retail banking. This was done using a 2× 2× 2 between-subjects experimental design. The …