User profiles for "author:Mala Srivastava"

Mala Srivastava

IIM kashipur
Verified email at iimkashipur.ac.in
Cited by 2489

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

R Thakur, M Srivastava - Internet Research, 2014 - emerald.com
Purpose The purpose of this paper is to accomplish two objectives–to test the functional
relationship between adoption readiness (AR), perceived risk (PR) and usage intention for …

Exploring the link between customer experience–loyalty–consumer spend

M Srivastava, D Kaul - Journal of Retailing and Consumer Services, 2016 - Elsevier
Customer experience has drawn significant interest in recent times from both academicians
as well as practitioners. There is growing understanding in literature that attitudes are …

Social interaction, convenience and customer satisfaction: The mediating effect of customer experience

M Srivastava, D Kaul - Journal of retailing and consumer services, 2014 - Elsevier
The present study is an effort to investigate the impact of both convenience and social
interaction on customer satisfaction and the mediating role of customer experience. A …

Attitudinal factors, financial literacy, and stock market participation

S Sivaramakrishnan, M Srivastava… - International journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to study the influence of factors such as financial
literacy on a consumer's investment decisions, particularly in the stock market. Based on two …

A study on the impact of consumer risk perception and innovativeness on online shopping in India

R Thakur, M Srivastava - International Journal of Retail & Distribution …, 2015 - emerald.com
Purpose–The purpose of this paper is to develop and empirically test a conceptual model to
establish how consumer innovativeness can be used as a variable to positively influence …

Customer usage intention of mobile commerce in India: an empirical study

R Thakur, M Srivastava - Journal of Indian Business Research, 2013 - emerald.com
Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile
coupons, purchasing of goods and services using mobile phones. Considering mobile …

Amniotic fluid stem cells: a new era in regenerative medicine

M Srivastava, N Ahlawat, A Srivastava - The Journal of Obstetrics and …, 2018 - Springer
Regenerative medicine has become an emerging field which focuses on repair,
replacement or regeneration of cells, tissues and the entire organs. The regeneration may …

Interstitial and cornual ectopic pregnancy: conservative surgical and medical management

M Dagar, M Srivastava, I Ganguli, P Bhardwaj… - The Journal of Obstetrics …, 2018 - Springer
Background Interstitial and cornual ectopic pregnancy is rare, accounting for 2–4% of
ectopic pregnancies and remains the most difficult type of ectopic pregnancy to diagnose …

Brand image formation as a function of involvement and familiarity

M Srivastava, RM Kamdar - Paradigm, 2009 - journals.sagepub.com
Brand image refers to consumer perceptions and encompasses a set of beliefs that
consumers have about the brand. From the consumer's perspective, a brand provides a …

Impact of service failure attributions on dissatisfaction: Revisiting attribution theory

M Srivastava, A Gosain - Journal of Management Research, 2020 - indianjournals.com
This study investigates the impact of service failure attributions on customer satisfaction in
retail banking. This was done using a 2× 2× 2 between-subjects experimental design. The …